1. Try not to market your small business like a "big" business. Design your advertising to produce sales now! Don't try to focus on creating large scale awareness about your business. Target your market and make your advertising appealing to them. Try giving customers an incentive for choosing your business over another. Including an "offer" may help make it easier for clients to respond to your ads.
2. Strip it down, make it reasonable. Believe it or not, there are potential clients out there that look for price over quality. They may not want to pay the "price" so to speak, for quality work. To entice these types of customers, develop a stripped down version of the products and/or services you offer. Make the prices affordable or budget friendly.
3. On the flip side! Offer a premium price for your customers. Even in this fledgling economy, customers are still willing to pay premium prices for quality. You can boost sales and revenue by offering premium services to customers. You can even package some of your services into a premium package that would appeal to customers.
4.Think outside of the box. Try unconventional methods to market your business to clients. Place you best, small ad on a post card and mail it out to your target market. This can be a great revenue booster and an inexpensive way too market your products or services.
5. Team up. Partner with another small business owners and market your products and services together. Try and find a business that offers services that compliment yours and market them as a package. This will drive more customers to your business and that of your partner because they will have a sense that they are getting a complete package.
6. Reduce, Reuse, Recycle! Reduce the size of your ads so that you can market them in multiple publications without increasing the amount of your advertising budget. Reuse your branding materials, this will allow the presence of your business to remain memorable. Recycle! keep in contact with previous clients and be sure to continue to market to them, previous clients are your best resource.
7. Strike up a deal... Create special marketing strategies to target previous customers. Offer them discounts, specials or add on services. This will entice them to keep coming back. Not only that, they will be sure to talk you up to others in their circle. Word of mouth is always the best business tool, especially positive referrals.
These are great tips for small business owners that are looking for ways to increase their customer base. But..... This is just the beginning. There are many more factors that go into a successful marketing plan. That's where we come in! Mokyva can help you to build your brand and increase your presence in the markets you serve. Check us out and see what we can do for you! Make sure that you inquire about our special of the month and the current offers for new clients.
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